In this month’s Knowledge @ Noon webinar, we will explore innovative strategies for manufacturing companies to increase qualified leads. Learn how to effectively align sales, marketing, and technology to create a lead-generation engine that actually works. Our experts will share insights on data-driven prospecting, content optimization for the manufacturing sector, and implementing integrated systems that drive results. Discover practical techniques to overcome industry-specific challenges and position your company for sustainable growth in the competitive manufacturing landscape. We will leave time for questions at the end. 

Meet our presenters:

Christopher Ryan, CEO & Supreme Commander, SIX Marketing, is a serial entrepreneur with a remarkable journey that began at six when he founded his first successful venture, opening a blackberry business that partnered with the renowned local figure, Farmer John. 

With a career spanning over 25 years in marketing, Christopher’s expertise evolved through ownership of a thriving promotional company and leadership as the Director of Marketing at a prominent pharmaceutical chain. Over twelve years ago, he founded SIX with an ambitious mission to revolutionize the traditional advertising agency model by aligning marketing, sales, and technology to maximize growth. 

Today, SIX excels in empowering the manufacturing industry through specialized marketing solutions. In addition to his role at SIX Marketing, Christopher also owns another successful business focused on providing turn-key supply chain management for manufacturers, streamlining their processes. Christopher’s unwavering commitment to the success of manufacturing businesses allows him to offer invaluable insights to those striving to excel in the competitive market. 

Under Christopher’s visionary leadership, SIX Marketing has become an industry powerhouse, leaving an indelible mark on countless enterprises. With his passion, expertise, and dedication, Christopher Ryan continues to steer the company towards unparalleled success, shaping a brighter future for businesses worldwide. He can be reached at cfr@six.marketing. 

Leah Parillo, VP Business Development, SIX Marketing, brings a wealth of experience from her diverse marketing roles. She is VP of Business Development at SIX Marketing, specializing in manufacturing marketing and contributing significantly to the company’s growth. 

Before her role at SIX Marketing, Leah was at RenderTribe, initially as a Strategic Marketing Consultant and later as VP of Consulting Services/Account Management. 

In November 2009, Leah founded Parillo Prime Marketing, focusing on SaaS, finance, and technology, and served as its Founder until July 2015. Before this, she worked at McMurry/TMG, LLC, where she was Senior Account Manager/Strategic Marketing Consultant. Her responsibilities included developing new product lines and mentoring the account management team. 

Leah’s earlier career included Marketing Director at RainMaker Software, where she played a crucial role in expanding the business, ultimately leading to its acquisition. Beyond her marketing expertise, Leah also performs as a studio singer and entertainer. You can reach out to her at leah@six.marketing. 

Knowledge @ Noon is a monthly webinar series, offered through the Manufacturing Innovation Network, powered by CEG, designed to help manufacturers stay up-to-date with the latest trends, ideas, and best practices. Each month will feature a new topic led by industry experts who will share insight and provide valuable knowledge and tools to help your organization learn and grow.