Troy Startup Ten Talents Leverages AI for Data Orchestration and Precision Marketing
A Troy startup that leverages artificial intelligence for data orchestration has gone from helping marketing teams pinpoint potential customers to helping a West African country map out their entrepreneurial support systems.
At the next Startup Tech Valley (SUTV) event at Brown’s Revolution Hall in Troy on Sept. 18, Ten Talents will preview its AI-powered, hyper-targeted listing-building solutions. The startup began in 2019 and grew out of freelance work that Tony Chedrawee did for an international corporation after graduating from Rensselaer Polytechnic Institute. Ten Talents, which operates out of the Troy Innovation Garage, currently has four U.S. clients and three employees.
Ten Talents automates the process of account-based marketing (ABM) to generate lists of potential business customers based on multiple custom datapoints as well as key contacts within them. Traditionally, this type of work involved scrolling through company web sites and LinkedIn pages, as Chedrawee did for his first post-graduation gig with a corporation in Spain. But after he developed a way to automate that process, he went from identifying a handful of prospective customers in one day to several hundred. That Spanish corporation became Ten Talents’ first customer, and since then AI has turned it into a more robust ABM solution.
“We saw that the ‘one-size-fits-all’ data software solutions rarely meet the needs of organizations with sophisticated targeting or research requirements. Instead, we work primarily as a consulting agency that helps companies to build automated workflows that bring together multiple technologies and data sources into one process,” said Chedrawee.
An example of how Ten Talents performs data orchestration.
Ten Talents also uses AI to qualify and categorize prospects as well as generate tailored messages for contacts working at them. And in addition to helping businesses identify prospective customers, Ten Talents’ AI-powered solutions can also help job seekers identify potential employers based on personal values, and pair startup founders with potential investors.
Ten Talents founder Tony Chedrawee
Ten Talents is even using its technology to create a consolidated and self-updating database that tracks all entrepreneurship and small- to mid-size enterprise (SME) support organizations, programs, startups, and investors in New York. This project, which Ten Talents is pursuing independently, will serve as a central resource for those in the SME ecosystem. Businesses can manually enter their information and be matched to startup programs, funding sources, and investors. Investors can also search through NY-based businesses. Ten Talents has done similar entrepreneurship ecosystem mapping for the West African country Sierra Leone, through a contract with the Albany startup Pangea Global Ventures, which also has a presence in Ghana.
Two other startups that will make pitches at the next SUTV event on Sept. 18 are Eternal ME and Ethermed.
Register for the Sept. 18 SUTV at Brown’s Revolution Hall. Networking starts at 5:30 p.m. and pitch sessions run from 6-7 p.m. Register here.
CEG INITIATIVES
Startup Tech Valley (SUTV) provides a venue for Capital Region entrepreneurs, investors, mentors, students, and startup employees to gather, share ideas and highlight their startups at pitch sessions. SUTV is supported through a collaboration between the Center for Economic Growth, Innovate 518 and Rensselaer Polytechnic Institute.
In addition to supporting SUTV and Innovate 518, CEG is also a corporate sponsor of the Tech Valley Center of Gravity. CEG can help engage entrepreneurs in a Manufacturing Incubator Program and Prototyping Center. CEG is also an affiliate of the Capital Region Chamber, which provides support services for entrepreneurs include, loan programs, entrepreneur boot camps, an MWBE program, and a BIPOC Business Growth initiative.
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